This was an concept pitch to a local museum designed to help draw in younger audiences and provoke interest in the museum, without giving away the entire museum experience. As a group of classmates, we pitched several ideas and they chose the idea for a food truck aimed at kids and families.

What you see here are prototypes for food packaging that would be served in the food truck, along with factual stickers that linked back to the museum exhibits. We also created a themed menu that further linked the experience back to the museum.

As well as this, we made a logo that uses playful fonts and imagery. The logo was partly inspired by street art, and this connection represents a wider demographic that doesn’t often come into museums, while still being child friendly.