This project involved updating the branding of this church and creating a fresh and modern look using the visual elements that were already there, and then working this into existing church material.

Old cornerstone logo

The original logo used three strong colours to create a bold contrast and cross imagery to emphasise the importance of Jesus Christ as the cornerstone of the church. However, the hierarchy of the logo and the double use of cross imagery created a confusing logo with marginal balance.

The essential elements of the logo I combined into an icon which I wanted to be as simple as possible. I then expanded this out into a finished logo which could be used on screen and print medium.

Cornerstone Icon: Used as a web icon and signifier in various mediums

 

 

Cornerstone logo: Colour version

 

Cornerstone logo monochrome

 

Example of church notices

 

Example of poster incorporating the logo